{"id":3391,"date":"2018-08-23T16:23:18","date_gmt":"2018-08-23T13:23:18","guid":{"rendered":"https:\/\/www.versio-academy.co.il\/%d7%9c%d7%95%d7%a7%d7%9c%d7%99%d7%96%d7%a6%d7%99%d7%94-%d7%91%d7%94%d7%9c%d7%99%d7%9b%d7%94\/"},"modified":"2021-05-16T00:55:24","modified_gmt":"2021-05-15T21:55:24","slug":"localization-made-easy","status":"publish","type":"post","link":"https:\/\/www.versio-academy.co.il\/en\/localization-made-easy\/","title":{"rendered":"Localization Made Easy: The Expertise that Became a Part of My DNA"},"content":{"rendered":"\t\t
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\"\"<\/p>

I am a localization expert, but that wasn’t always the case. Many years of work on a wide range of projects gradually turned me into a person who lives and breathes localization, even after office hours. I simply cannot turn off my inner localization expert. Let me explain.<\/p>

Take advertising, for example. They say that every ad carries a grain of truth. Well, it also carries tons of misinterpretations. I’m talking about ads that advertise overseas-based products or services. They are written in Hebrew, and sometimes they don\u2019t get the right message across. Don’t get me wrong: some are wonderful. But the minute I come across an ad, the product or service are the last things that interest me. What interests me are terminology and language. By the way, I learned the hard way that analyzing street ads while walking on cracked sidewalks is not recommended (yes, I took a few spills).<\/p>

But it’s not only ads. It’s also apps and websites. Especially those that aim to engage users or create a unique user experience. Instead of enjoying the services, I begin reading and analyzing obsessively. If it’s well-written, I become convinced that I am looking at the best app in the world. But when I find mistakes, my trust falters. That’s how the human mind operates.<\/p>

I also analyze mugs with slogans, aprons with old French proverbs and car stickers with sayings that only work in Hebrew. I immediately start to think: “If someone had asked me to localize these sayings, what strategy would I use? What would I try to do?”<\/p>

My mind plays games with me. I am exposed to countless business initiatives on a daily basis. Many of them cater to local audiences and therefore don\u2019t require my help. But my mind runs wild with ideas. What if the business I had just met wanted to penetrate the French market. How would I begin the localization process? How would I approach the research? What changes would I make to the current messaging?<\/p>

So yes, I may be exaggerating. My life isn’t only about localization. But when you’re a localization expert, your profession seeps into your DNA. Sometimes, it’s hard to let go. But with such a satisfying profession, who would want to?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I am a localization expert, but that wasn’t always the case. Many years of work on a wide range of projects gradually turned me into a person who lives and breathes localization, even after office hours. I simply cannot turn off my inner localization expert. Let me explain. Take advertising, for example. They say that […]<\/p>\n","protected":false},"author":2,"featured_media":3875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/posts\/3391"}],"collection":[{"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/comments?post=3391"}],"version-history":[{"count":11,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/posts\/3391\/revisions"}],"predecessor-version":[{"id":3884,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/posts\/3391\/revisions\/3884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/media\/3875"}],"wp:attachment":[{"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/media?parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/categories?post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.versio-academy.co.il\/en\/wp-json\/wp\/v2\/tags?post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}